Okay, you are reading this skeptically, I know. But hear me out! If you do these three things and come back to me saying they didn’t get you a new lead – I will buy you a Starbucks coffee! Yeah, a venti of whatever your favourite drink is! Okay, so that’s a lame bet, but I know that this stuff works because it worked for me! So take some time to get it done this weekend – heck you can do this in just one day – and see what kind of changes they bring to you.
ABOUT PAGE
Are you aware that the about page is one of the most visited pages on websites? It’s true, you can google it!
That’s HUGE, it shows how important that page is, but… it’s often the most overlooked page on your website. Most people throw up generic (and useless) information up there in the hopes that it’ll give you some sort of credibility. Don’t worry – I did this too you are not alone!
But like you, I realized that it was important and I needed to change it. The about page solidifies that Know, Like and Trust factor. That is exactly how we want to drive someone to inquire or purchase with you over someone else.
Check out this blog to learn more about being personable online.
GET PERSONAL
People buy from people they like. Look at the big players, even they are getting personal nowadays. HUDA beauty didn’t rise to fame so quickly just because they had good products, they got personal about it first.
Pepper your website with consistent imagery, personality-filled copy and clear messaging. Less is often more, but people should get a general sense of who you are when they visit your website. Remember, we want to attract and repel as much as possible.
Click here to find out the kind of images that can attract your ideal client.
TESTIMONIALS
Update your testimonials page. This one is simple but very powerful. Take the time to send out emails to your past clients, asking for a review and bring it over to your website. This lets future clients gain a little more trust and gives them a sense of security.
More trust leads to more sales!
Pro tip: you don’t want a general review. You want something that will address a future client’s pain points. So ask questions to your old clients in order to get them to review those pain points specifically. Example: What were some doubts you might have had before choosing to book with me? Did I deliver on your experience?
