So, you have no idea what a branding photo shoot even is. Let’s start there! Let me explain…
A branding photographer works with you to curate content for your personal brand. Whether you’re a local shop owner, creative, or online entrepreneur, your personal brand will help you…
- Establish a connection with your customers
- Stand OUT in your oversaturated market
- Attract people to your business who love everything you’re about and are willing to PAY for it!
From lifestyle headshots, to product photography, the images should reflect your personality and show your value! This is a custom photoshoot designed to give you exactly the right content to push your brand and attract the right customers.
As an entrepreneur, I’m sure your brain is already spinning with ideas and seeing the importance of proper branding imagery across your business. Let’s get into the nitty gritty of WHY these are so important in this digital age.
Images create a CONNECTION to customers – That leads to TRUST – which brings us to SALES. And isn’t that what everyone wants? We LOVE our jobs, but without sales, they won’t sustain us and we need to find a way to get those sales without feeling slimy. If you’re anything like me, you hate feeling like you HAVE to sell, it feels wrong and slimy – nobody likes a pushy salesman. Well, the goal is to get these images to do the selling for you… well most of it.
Things have changed since the world of social media and online shopping have taken over. Sales aren’t quite as simple as they once were so, we have to create a connection to our clients to build trust. If someone is going to spend money with you, they need to trust the brand first. The key to that, is consistency. Consistency manages expectations for potential clients. Once they’ve made the decision to work with you, they will know exactly what to expect.
The best way to manage those expectations is to show them exactly what the process of being your client looks like. From start to finish. Put your personality out there and show them why they should choose you over someone else. Think of your social media as a handshake – it’s the first impression people get from your business – so it better be firm and clear. Your images should all reflect your values, style and identity. Think of all the brands you love. Big and small, high and low-priced. The more consistent their message and images, the more you trust them right? If they had poorly lit cellphone images and half-assed copy, your trust in their product and services would go down. Instantly, their credibility is compromised and you’ve lost trust.
When it comes to figuring out if you need branding photos for your business, it’s a big decision. You might not want to go with a yearly package just yet and that’s okay! But you need to understand that quality images are directly related to sales. I understand that branding photos have a high price tag – trust me. My biggest advice is this: if you can’t invest in your business, why would anyone else?
