How to Build a Marketing Plan as a Small Business Owner
Marketing is one of the hardest parts of running a small business, especially when you’re figuring it out alone.
If posting content feels random, inconsistent, or overwhelming, the issue usually isn’t effort — it’s the lack of a clear plan.
This guide walks through how to build a simple marketing plan you can actually stick to, from defining your brand voice to creating weekly content systems that support real business growth.
How to Find Your Ideal Client
Stop shouting into the void. This guide shows you how to define your ideal client with zero fluff, then use it to shape your offers, copy, and content. I’m giving you a free workbook you can open in Canva and finish in an afternoon so you start attracting the right people.
How to Officially Launch Your Business (Without Waiting Another Year)
Looking for books that actually help you grow your business? Here’s a curated list of the best business books for entrepreneurs—packed with strategy, clarity, and zero ego.
The Truth About Building a Brand as a Solo Founder (Spoiler: You Don’t Have to Do It All)
If you’re building a brand as a solo founder, it can feel like you have to do everything—and do it perfectly. This post breaks down what really matters (and what you can drop) so you can grow with more ease, clarity, and confidence.
DIY Product Photography Tips That Don’t Feel Overwhelming
You don’t need a full studio setup to create beautiful, branded product images. These DIY product photography tips will help you capture clean, professional-looking content using what you already have—and without spiralling into perfectionism.
How To Pick you Brand Photoshoot Outfit (Without Feeling Like an Imposter)
Not sure what to wear for your upcoming brand session? Choosing the perfect brand photoshoot outfit doesn’t have to feel overwhelming. In this post, I’m sharing real, practical tips to help you show up feeling confident, comfortable, and totally on-brand—without second-guessing every piece in your closet. Whether you’re going for polished professional or creative and casual, here’s how to nail your look and feel like yourself on camera.